{"id":3025,"date":"2022-06-06T13:38:13","date_gmt":"2022-06-06T09:08:13","guid":{"rendered":"https:\/\/epoll.pro\/blog\/?p=3025"},"modified":"2025-03-10T10:58:40","modified_gmt":"2025-03-10T07:28:40","slug":"measure-customer-loyalty","status":"publish","type":"post","link":"https:\/\/epoll.pro\/blog\/measure-customer-loyalty\/","title":{"rendered":"\u0627\u0632 \u0634\u0627\u062e\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 \u062a\u0627 \u0627\u0631\u0632\u0634 \u062e\u0631\u06cc\u062f\u061b \u06f5 \u0645\u0639\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0633\u0646\u062c\u0634 \u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc"},"content":{"rendered":"\t\t
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  2. \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0641\u0639\u0627\u0644 \u062a\u0627 \u0627\u0648\u0644\u06cc\u0646 \u062e\u0631\u06cc\u062f:<\/strong> \u06a9\u0627\u0631\u0628\u0631\u06cc \u06a9\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0634\u062f\u0647\u060c \u0627\u0648\u0644\u06cc\u0646 \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u06a9\u0633\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>
  3. \u0627\u0632 \u062e\u0631\u06cc\u062f\u0627\u0631 \u0627\u0648\u0644\u06cc\u0647 \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc \u062b\u0627\u0628\u062a:<\/strong> \u067e\u0633 \u0627\u0632 \u0627\u0648\u0644\u06cc\u0646 \u062e\u0631\u06cc\u062f\u060c \u0627\u06af\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u062b\u0628\u062a \u0628\u0627\u0634\u062f\u060c \u0628\u0647 \u06cc\u06a9 \u0645\u0634\u062a\u0631\u06cc \u062b\u0627\u0628\u062a \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062a\u06a9\u0631\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>
  4. \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u062b\u0627\u0628\u062a \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631:<\/strong> \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0627\u0632 \u0634\u0645\u0627 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0648 \u0646\u0633\u0628\u062a \u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u062a\u0639\u0647\u062f \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>
  5. \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631 \u062a\u0627 \u0637\u0631\u0641\u062f\u0627\u0631 \u0628\u0631\u0646\u062f:<\/strong> \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u062f\u0627\u0645\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u062a\u062c\u0631\u0628\u0647 \u0645\u062b\u0628\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u0646\u062f.<\/li><\/ol>

    \u0628\u0631\u0627\u06cc \u0637\u06cc \u06a9\u0631\u062f\u0646 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0645\u062a\u0645\u0627\u06cc\u0632\u060c \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0648 \u0645\u0633\u062a\u0645\u0631 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0634\u062e\u0635\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u062a\u0642\u0648\u06cc\u062a \u062d\u0633 \u0627\u0639\u062a\u0645\u0627\u062f \u0622\u0646\u200c\u0647\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    \"\u0645\u06cc\u0632\u0627\u0646<\/figure>

    \u0686\u0637\u0648\u0631 \u0634\u0627\u062e\u0635 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u0646\u0645\u0627\u06cc\u06cc\u0645\u061f<\/strong><\/h2>

    \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0645\u0627\u06cc\u06cc\u062f \u0648 \u0627\u06cc\u0646\u06a9\u0647 \u0634\u0645\u0627 \u0686\u0647 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u200c\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062c\u0647\u062a \u0648\u0641\u0627\u062f\u0627\u0631 \u0646\u0645\u0648\u062f\u0646 \u0622\u0646\u200c\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f\u060c \u0645\u0639\u06cc\u0627\u0631 \u0648 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u06a9\u0645\u06a9 \u200c\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>

    \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0648 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>

    \u06f1.\u0634\u0627\u062e\u0635 \u062e\u0627\u0644\u0635 \u0645\u0631\u0648\u062c\u0627\u0646<\/strong><\/h3>

    \u0634\u0627\u062e\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 (NPS) \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0628\u0631\u0646\u062f\u060c \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>

    \u0634\u0627\u062e\u0635 \u00a0NPS\u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0631\u0627\u06cc \u0631\u0636\u0627\u06cc\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0631\u0648\u0634 \u0634\u0627\u062e\u0635 NPS \u06a9\u0647 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u06cc\u06a9 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u0627\u0633\u062a\u060c \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062a\u0645\u0627\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u0648\u0635\u06cc\u0647 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u0622\u0634\u0646\u0627\u060c \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc<\/a><\/strong> \u0648 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0627\u0632 \u0634\u0627\u062e\u0635 NPS \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (CRM) <\/a><\/strong>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0641\u0642\u0637 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0633\u0648\u0627\u0644 \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u062f: “\u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u06f0 \u062a\u0627 \u06f1\u06f0\u060c \u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u0627 \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u0647\u0645\u06a9\u0627\u0631 \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f\u061f”<\/p>

    \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0632 \u0634\u0627\u062e\u0635 NPS \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u06cc\u0627\u0641\u062a\u0646 \u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0634\u062f \u0634\u0627\u062e\u0635 \u062e\u0627\u0644\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 \u06cc\u0627 \u0634\u0627\u062e\u0635 NPS \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u06cc\u06a9 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc \u0627\u0633\u062a\u060c \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0646\u0638\u0631\u0633\u0646\u062c\u06cc\u200c\u0647\u0627\u06cc \u0634\u0627\u062e\u0635 NPS \u0646\u0628\u0627\u06cc\u062f \u062a\u0646\u0647\u0627 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0628\u0627\u0634\u0646\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0634\u0627\u062e\u0635 \u062e\u0627\u0644\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f.<\/p>

    \u0646\u062d\u0648\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 \u0634\u0627\u062e\u0635 \u062e\u0627\u0644\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 <\/strong><\/h3>

    \u062f\u0631 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644 “\u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u0645\u0627 \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062f\u0648\u0633\u062a \u06cc\u0627 \u0647\u0645\u06a9\u0627\u0631 \u062a\u0648\u0635\u06cc\u0647 \u06a9\u0646\u06cc\u062f\u061f” \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0639\u062f\u062f\u06cc \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u06f0 \u062a\u0627 \u06f1\u06f0 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f \u06a9\u0647 \u06f1\u06f0 \u0645\u062b\u0628\u062a\u200c\u062a\u0631\u06cc\u0646 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a. \u0633\u067e\u0633 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u0633\u0647 \u062f\u0633\u062a\u0647 \u0632\u06cc\u0631 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc \u0634\u0648\u0646\u062f: \u0645\u0631\u0648\u062c\u060c \u0645\u0646\u0641\u0639\u0644 \u0648 \u0645\u062e\u0627\u0644\u0641.<\/p>

    \u06f1-\u0645\u0631\u0648\u062c\u06cc\u0646 (\u0627\u0645\u062a\u06cc\u0627\u0632 \u06f9-\u06f1\u06f0) \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u06cc\u06af\u0631\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0627\u0631\u062c\u0627\u0639 \u062f\u0647\u0646\u062f.<\/p>

    \u06f2- \u0645\u0631\u0648\u062c\u06cc\u0646 \u0645\u0646\u0641\u0639\u0644 (\u0627\u0645\u062a\u06cc\u0627\u0632 \u06f7-\u06f8): \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644 \u063a\u06cc\u0631 \u0645\u0634\u062a\u0627\u0642 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0648\u0633\u0637 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc\u200c\u062a\u0631 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u0646\u062f.<\/p>

    \u06f3-\u0645\u062e\u0627\u0644\u0641\u0627\u0646 (\u0627\u0645\u062a\u06cc\u0627\u0632 \u06f0-\u06f6): \u0646\u0627\u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0641\u0627\u0647\u06cc \u0645\u0646\u0641\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0622\u0633\u06cc\u0628 \u0628\u0632\u0646\u0646\u062f.<\/p>

    \"\u0627\u0647\u0645\u06cc\u062a<\/figure>

    \u06f2.\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u062e\u0631\u06cc\u062f \u06cc\u0627 AOV<\/strong><\/h3>

    \u0634\u0627\u062e\u0635 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u062e\u0631\u06cc\u062f \u06cc\u0627 Average order value \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u200c\u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0639\u0627\u062f\u0627\u062a \u062e\u0631\u062c \u06a9\u0631\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u062a\u0627\u0646 \u0628\u0647 \u0686\u0647 \u0635\u0648\u0631\u062a \u200c\u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u200c\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0628\u0647 \u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u060c \u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628\u06cc \u062c\u0647\u062a \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631 \u062e\u062f\u0645\u0627\u062a \u0648 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>

    \u06f3.\u062a\u06a9\u0631\u0627\u0631 \u062f\u0631 \u062e\u0631\u06cc\u062f \u06cc\u0627 PF<\/strong><\/h3>

    \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0648\u0627\u0631\u062f \u0628\u0633\u06cc\u0627\u0631 \u067e\u0631\u0627\u0647\u0645\u06cc\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0631\u0648\u0646\u062f \u06a9\u0627\u0631\u06cc \u0634\u0645\u0627 \u0627\u062b\u0631\u0627\u062a \u0645\u062b\u0628\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u200c\u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0631\u0631\u0633\u06cc \u0634\u0627\u062e\u0635 \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a \u062e\u0631\u06cc\u062f \u0647\u0631 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 Purchase frequency \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/p>

    \u0646\u0648\u0639 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u200c\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0686\u0631\u0627 \u06a9\u0647 \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f\u060c \u0646\u06cc\u0627\u0632\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062f\u0642\u06cc\u0642 \u200c\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0648\u0631\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u06cc\u0646 \u0639\u062f\u062f \u200c\u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0633\u0641\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u06cc\u06a9 \u0633\u0627\u0644 \u0631\u0627 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u062a\u0642\u0633\u06cc\u0645 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>

    \u06f4. \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/strong><\/h3>

    \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0628\u0631\u0646\u062f\u200c\u0647\u0627 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u062e\u0627\u0631\u062c \u0627\u0632 \u0686\u0627\u0631\u0686\u0648\u0628 \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0622\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u0627 \u0686\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u0631\u0648\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f. \u0686\u0646\u0627\u0646\u0686\u0647 \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u06cc\u062f \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0645\u062d\u0627\u0633\u0628\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u200c\u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0631\u0648\u0646\u062f \u0631\u0634\u062f \u0627\u0646\u0648\u0627\u0639 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u06a9\u0644\u06cc\u06a9 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627 \u0648 \u0645\u06cc\u0632\u0627\u0646 \u062b\u0628\u062a \u0646\u0627\u0645 \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>

    \u06f5.\u0634\u0627\u062e\u0635 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u0627 CLI<\/strong><\/h3>

    \u0634\u0627\u062e\u0635 \u0648\u0641\u0627\u062f\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 Customer Loyalty Index \u0628\u0647 \u0637\u0648\u0631 \u0648\u06cc\u0698\u0647 \u062c\u0647\u062a \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u0646\u0634\u0627\u0646 \u200c\u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u062a\u0627 \u0686\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0627\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u0648 \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u067e\u0627\u06cc\u0628\u0646\u062f \u0648 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u0645\u0627\u0646\u0646\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0637\u0631\u0627\u062d\u06cc \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u0628\u0627 \u062a\u0644\u0641\u06cc\u0642 \u0642\u0648\u0627\u0626\u062f \u0634\u0627\u062e\u0635 \u0645\u0631\u0648\u062c\u0627\u0646\u060c \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u062f\u06cc\u06af\u0631 \u0645\u0648\u0627\u0631\u062f \u067e\u0631\u0627\u0647\u0645\u06cc\u062a \u062f\u0631 \u0633\u0646\u062c\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>

    \u0634\u0645\u0627 \u200c\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062c\u0647\u062a \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0627\u0632 \u067e\u0631\u0633\u0634\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u0648\u062c\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u0635\u0648\u0631\u062a \u062a\u0645\u0627\u06cc\u0644 \u200c\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u0627\u0639\u062f\u0627\u062f \u062e\u0627\u0635 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u062f\u0631 \u0641\u0631\u0645\u0648\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u0622\u0646 \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u062f\u06cc\u0646 \u0645\u0646\u0638\u0648\u0631 \u200c\u0645\u06cc\u200c\u0628\u0627\u06cc\u0633\u062a \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0686\u0647\u0627\u0631 \u0628\u0627\u0631 \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u062e\u0631\u06cc\u062f \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u0646\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u062a\u0639\u062f\u0627\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u062f\u0642\u06cc\u0642 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f. \u0633\u067e\u0633 \u0627\u06cc\u0646 \u0639\u062f\u062f \u0631\u0627 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u0642\u0633\u06cc\u0645 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>

    \"\u0627\u0647\u0645\u06cc\u062a<\/figure>

    \u0633\u062e\u0646 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/strong><\/p>

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    \u0627\u0632 \u0634\u0627\u062e\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 \u062a\u0627 \u0627\u0631\u0632\u0634 \u062e\u0631\u06cc\u062f\u061b \u06f5 \u0645\u0639\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0633\u0646\u062c\u0634 \u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0633\u0646\u062c\u0634 \u0645\u06cc\u0632\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u06af\u0627\u0645\u200c\u0647\u0627 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0631\u0634\u062f \u0648 \u0645\u0648\u0641\u0642\u06cc\u062a \u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u06cc \u0627\u0633\u062a. \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062f\u0642\u06cc\u0642 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u0646\u0646\u062f NPS\u060c AOV\u060c PF\u060c \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u0648 CLI \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0647\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc […]<\/p>\n","protected":false},"author":8,"featured_media":11959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\n\u0627\u0632 \u0634\u0627\u062e\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 \u062a\u0627 \u0627\u0631\u0632\u0634 \u062e\u0631\u06cc\u062f\u061b \u06f5 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